The intrigue surrounding 3Roots is branching further out, most recently in the form of a local news story in the San Diego Business Journal covering the community's robust demand with Lennar division president, Ryan Green. 

Robust Demand

Developed by a partnership of Lennar, Shea Homes, and California West, 3Roots will ultimately have about 1,800 homes. Home prices range from the 700,000s to more than $1 million and “they’re selling very well,” Green said.

“It’s one of our most successful communities in a very successful market,” Green said. “I venture a guess that we could likely sell more if we could build them quicker.”

Rising interest rates have had little effect so far, Green said.

“Our demand for the community is still very robust. We have not seen any kind of impact to our sales,” Green said. “It’s one of the most thoroughly planned communities in one of the best locations in San Diego County.”

The project is designed for a wide range of demographics.

“We have a home for just about everyone from your first-time purchaser to those who sent their children off to college,” Green said. “Our spectrum because of the way we set up the designs covers every single profile you could expect.”

Green said the COVID-19 pandemic caused problems in getting materials.

“In some ways, it increased demand because people wanted to have their own private space,” Green said.
 
The pandemic has affected how builders design homes “and the features we will need to incorporate in a home,” Green said.

Click here to read the full article by the San Diego Business Journal.